Philips has exited the autostereoscopic display and content creation market. Their WOWvx displays and content creation tools will no longer be developed.
Their Wikipedia entry (quoted on 04-06-09) says, "Because of current market developments, the point in time where mass adoption of no-glasses based 3D TV will occur has shifted significantly. Therefore, Philips has decided to stop the 3D Solutions venture. Philips has been marketing its leading no-glasses based 3D technologies through a pro-active approach for a long time, because it believes that over time, no-glasses based 3D TVs will bring the ultimate 3D experience to the home."
APCO AV initially supported Philips WOWvx displays and content creation, but as time passed we began to understand their approach's limitations. Early into 2008, APCO AV decided to pursue another type of autostereoscopic 3D display and content creation approach. Our current displays far exceeded the quality of Philips WOWvx displays. This is because Philips limited the quality of it's 3D video so that it could take up less bandwidth. That approach was fatal for Philips, because its leading competing technology didn't sacrifice video quality for bandwidth - it just used more powerful machines to deliver the higher-bandwidth video. Also, Philips charged way too much money for its content creation tools. These two things were where Philips went wrong and eventually ended their autostereoscopic ventures.
4/7/09
Philips Steps Out of Autostereoscopic Market
Labels:
3d,
autostereoscopic,
display monitors,
monitors,
philips,
wowvx
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