How to Stay Ahead in a Down Economy.

The key to staying ahead in a down economy is to emphasize the value of your event to both attendees and exhibitors. Focus on the importance of your product, service or event.

You must also be more aggressive, keep spending, marketing and adding visitor promotional material. Harness the intelligence of the community and the importance of staying in the loop, by understanding the short-term outlook of your industry by attending.

And most importantly, cut out un-needed costs. You don't have to rent from the official show rental company. It doesn't take a genius to understand that an event's official distributor pays to become the official distributor. Guess where they get that placement money from?

YOU!

You always pay more if you rent from an event's official distributor and the people who end up working for you usually have that attitude of laziness as if they are the only company you can use, so you are stuck with them. You have the right to rent your audio visual equipment from whomever you like! Give other AV rentals and staging companies a chance.

You WILL save money.

At APCO AV, we work hard to earn your business and we treat our clients like royalty. Give us a try and you will never waste your valuable money with the most expensive provider again.

http://www.apcoav.com/ - A Worldwide leader in AV Rentals and Staging.

Samsung Shows Off World's First Carbon-Nanotube Based Display

The color active matrix electrophoretic display (EPD) e-paper was released at a conference in Korea.

It's 14.3 inch display is the product of a partnership between Samsung and Unidym, the company that developed the carbon nanotubes used by the device.

The new display has a variety of advantages over traditional flat panels. Since the EPD doesn’t require backlighting, it uses minimal energy and is visible under direct sunlight. Additionally, the image on the display is retained without the need to constantly refresh.

The EPD isn’t just limited to e-paper devices— it’s also a low-energy display option for cell phones and other mobile devices.

Sony Unveils the world's thinnest TV - the OLED TV

Sony has announced the world's thinnest TV based on their OLED TV technology. The Sony Bravia ZX1 will be released in the UK the first month of 2009. Check out this article for more info.

OLED - Organic Light Emitting Diode is a variation of the more common LCD, and consumes less power than a lightbulb. The future of TVs? Who Knows. One thing I can tell you is, that in the AV Rentals & Event Services industry - the cost of delivery will be driven down when the weight of large TVs is light enough for just one person to handle.