According to articles here and here, Hitachi has announced they will be displaying a new upconversion technology at the CEATEC show in Japan in early October 2008.
Hitachi claims its super resolution technology will upconvert DVD and SDTV images into near 1080p HD resolution, and also has the capability of improving the quality of HDTV broadcasts.
The new technology should be integrated into Hitachi's LCD and plasma lines by 2010.
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